The Four C's of Gems & Jewelry


For those who have an interest in diamonds or who have previously purchased a diamond, you are probably familiar the important four (4) C's of diamonds - cut, clarity, color, and carat.  What you may not know are the other set of four (4) C's that explain why hiring an ASA accredited appraiser is so important. 


1. Competent–ASA accredited appraisers are highly skilled gems & jewelry professionals. 

Your ASA accredited appraiser has the education, experience, and professionalism to solve whatever valuation questions you may have.  Our training is designed to ensure that we can perform the necessary testing and research that is needed to provide the answers you need, when you need them. 


2. Credible–ASA accredited appraisers provide clients with a thorough understanding of the value determined.

The information and value opinions your ASA accredited appraiser provides are based on precise evaluation and market driven data that assure you that it is believable and supported by evidence.  We don't guess, we perform the necessary research and analysis to give you answers you can trust.


3. Confident–ASA accredited appraisers are well-qualified and equipped to defend value positions.

The solid, ethical underpinning and expertise of your ASA accredited appraiser provide you reasons to be confident in, your appraisal.  We are required and expected to be independent, unbiased, and ethical in every facet of our practice.  Rest-assured we are not acting out of self-interest nor are we influenced by external factors that might impact the integrity of your valuation.


4. Credentialed–ASA accredited appraisers are respected, educated and accredited.

When you see the ASA credential you know you are working with the most highly trained professionals in the industry.  Any appraiser earning the Accredited Senior Appraiser (ASA) designation has an extensive background of education, experience and training that is ongoing.  If you also see the Master Gemologist Appraiser (MGA) certification, you are working with an appraiser who has reached the pinnacle of the Gems & Jewelry appraisal profession.  The Master Gemologist Appraiser credential requires significantly more education, testing and gemological laboratory certification to earn and to retain and is considered the gold standard by which all other Gems & Jewelry appraisers are judged.